Create and Publish an Event

Creating an event is not only a form fill. It is a publishing workflow. The public page should be clear enough that an attendee knows what they are registering for and staff know how to manage the result.

Create the event shell

Start with the basics:

• Event name.
• Short description.
• Date and time.
• Location or online attendance details.
• Public image.
• Organizer expectations.

Use a title that makes sense outside the dashboard. A donor or attendee may see it in an email, website embed, or shared link without the surrounding context staff have.

Add the story and image

The story explains why the event exists. It should include who the event is for, what the attendee will experience, and any constraints they should know before registering.

The image should look intentional. Avoid placeholders when the event is public.

Decide how people will find it

An event can be shared from the public Givebear event page and can also appear through website widgets or calendar surfaces. Before publishing, decide:

1. Will staff share a direct link?
2. Will the event appear on the organization's website?
3. Should it be included in a calendar or event list widget?
4. Is there a campaign or email campaign that will point to it?

Review before publishing

Review the public version as if you are an attendee:

• Is the date correct?
• Is the location clear?
• Are ticket names understandable?
• Are required form questions necessary?
• Does the price match what staff expect?
• Is refund or cancellation language clear enough for staff to support?
• Does the page look complete on mobile?

After publishing

After publishing, monitor registrations early. The first few registrations often reveal unclear wording, missing form questions, or ticket confusion.

If an event is not ready, keep it as a draft. Draft status is better than a public page staff have to explain around.